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Black Dog Incubator Program

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The Black Dog Incubator Program provides a lower risk option for certified personal trainers, new or experienced, who want to establish a personal training business. The program provides the opportunity for training space without a lease, equipment without the investment, and guidance to help trainers launch their business successfully.

Black Dog Fitness is a 1,500 square foot facility that includes a variety of equipment for private training sessions. The start-up package for coaches includes space rental, as well as information and advice in areas such as service structure, systems, marketing, client acquisition and retention, business and vision development. Space rental only is also available for the experienced trainer-entrepreneur.


I started my business ten years ago with no guidance. Luckily, I had some marketing and business experience that proved to be helpful. Still...I had so much to learn. I have made so many mistakes. I found some great coaches and mentors along the way though. But this program would have been perfect for me when I was first starting out!


I enjoy sharing anything I can with other coaches and my goal is to help the trainer-entrepreneur be successful and to ensure that the fitness industry in St. Louis continues to thrive and grow with great coaches and businesses!





For more info and to apply, email

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